The Catholic Men's Ministry (a lay apostolate serving the Columbus Diocese) pivoted from a 3,500-attendee event to a hybrid event for 2021, with a virtual and (limited) in-person event.

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The new event experience involved pre-recorded presentations from internationally known speakers, specially-selected and prepared music, and videos that involved new communications strategies and tactics to provide a brand experience totally unique to this Ministry – with a reach that continues to grow well beyond 5,500 participants and the Diocesan borders.